A huge thanks to Katapult Art for the workshop they presented to our artists in September. Our presenter, Annelien Bruins, explained that art doesn’t sell itself. Like any other business, to sell your art, you need to formulate a well thought out plan.
There are a number of marketing tactics that you can use to increase interest in your work and ultimately boost sales. In today’s competitive art world, when collectors purchase a work of art, they are not only investing in an object, they are also investing in you — the artist — your story and your future success.
So it is important to tell collectors your story either through a short artist statement or in the descriptions of your artworks.
Here are some tips Bruins offered to create your personal brand as a unique artist
- Choose several key words specific to you and your work, and use them throughout your artist statement
- Reference your inspirations (collectors may not know you, but they know artists like Klimt or Schiele)
- Provide both a material and conceptual description of your artwork that doesn’t require an MA in Fine Arts to understand
A strong, well-honed personal brand will provide you with support and confidence when discussing your practice with gallerists and collectors, something every professional artist needs to be able to do.